"Building the Bridge" is where China&#8217;s next-generation
electronic music meets the global stage. For one night at ADE, step into a
space where deep basslines, bold aesthetics, and fresh creative energy collide.
This is more than a showcase, it&#8217;s a cultural shift in motion. From the
underground clubs of Shanghai to the experimental hubs of Chengdu, a wave of
artists is redefining what electronic music means in Asia. Now, they&#8217;re
bringing that movement to Amsterdam.

Whether you're a label head, a booker, a
tastemaker, or simply a fan looking for what&#8217;s next, this is your invitation to
witness a scene on the rise: raw, unexpected, and full of momentum. Don&#8217;t miss
the moment when East meets West and something entirely new begins.

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Showcase
Highlights: DJ SET
/ Live Performances by UK/China collaborative artists 

Immerse
yourself in the real Chinese culture and atmosphere mix with dance music
culture Live Song Plug Showcase featuring key topliners pitching to UK &amp;
Chinese artists .

Cultural
Exchange Segment:
short presentation on UK/China song development landscape 

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Why
Attend? 

Cheerful
Music is spotlighting the vibrant fusion of UK and Chinese pop influences. This
event 

unites
top-tier producers, writers, and artists from both regions to: 

&#9679; Showcase
ground-breaking collaborations 

&#9679; Launch
music tailored for both streaming and sync markets 

&#9679; Connect
industry professionals, promoters, and media across borders 

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Heads-Up
For Attendees 

Mixed
audience:
publishers, sync agencies, DJs, A&amp;R reps, Spotify/QQ/Bilibili editorial 

Networking
opportunity:
connect with emerging cross-market artist talent 

Interactive
experience: Q&amp;A
and spontaneous live pitching 

Music
&amp; Style Genre:
EDM, Dance, Dance-pop, electropop 

Atmosphere: stylish, modern, culturally hybrid,
doorway between East &amp; West.

Cheerful Music: Building The Bridge

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